An offshoot of Achieve Life Sciences, ORCA required a separate informational website for clinical studies. GULIK Design came up with the identity for ORCA (Ongoing Research of Cytisinicline for Addiction). The ORCA mark conveys a professional and calming quality with the leaf-icon symbolizing the natural origins of Cytisinicline. The ORCAProgram.com microsite provides an overview of the study in it’s ongoing stages, while maintaining the overall Achieve brand.